Gain a Competitive Edge with Search Engine Optimization
Bakersfield SEO services can give your business more visibility, credibility and ultimately, leads and customers.
If you’re a business owner in Bakersfield CA, you’re in a competitive market. How do you know where to get started? How do you get heard above the noise? Getting new traffic and new leads can be difficult.
Maybe you tried to run ads in PPC campaigns and it just became an expensive loss.
Perhaps you have dabbled with posts to Instagram or Facebook, or maybe you have even hired a social media agency that specializes in social media management but it hasn’t resulted in more customers or revenues. Do it Yourself “DIY” SEO rarely works; especially if you have a new website, it’s even more difficult to rank high in the search results.
Organic traffic using local SEO may take a little time to grow but it has an incredible ROI long-term.
Here in Kern County and Bakersfield CA, there is no shortage of business opportunity. With that comes increased competition. Locally owned Bakersfield businesses compete with large scale companies and franchises who have deep pockets for internet marketing, as well as other business owners who have already made the investment in SEO for years.
They are more established in the Bakersfield CA market because they have seized on the opportunity that effective Search Engine Optimization delivers. SEO helps Bakersfield businesses grow and meet business goals.
Perhaps your competitors have hired SEO experts to help their business gain a first page ranking for target keywords. A keyword is a word or phrase that people enter into Google or Bing when trying to solve a problem or find a service. There are nuances to keyword selection that start with good keyword research. With over a decade of experience, this is where an SEO agency like TruBlu Consulting can really help your business.
It’s important to make sure your business website is optimized for search engines. Every business is different; the Bakersfield SEO Services you need to attract your customer are unique. With the right SEO techniques, you can improve your online visibility and increase organic traffic to your site.
Let’s discuss some of the best ways to optimize your website for greater visibility online. Our methods have worked for countless clients already, so we speak from a place of proven experience with verifiable results.
What is Search Engine Optimization (SEO), Why is it Important?
Why is SEO important for business in Bakersfield, CA? Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engines. It is a means of increasing the quantity and quality of organic traffic to a site from search engines, ideally resulting in increased revenue.
For most businesses, this can mean higher profits through more sales or leads. In Bakersfield, SEO is especially important because it can help local businesses to compete against larger businesses that may have a national or international reach.
There are many factors that contribute to good SEO, including the use of keywords, backlinks, and site structure.
However, one of the most important things you can do for your company SEO is to create quality content that is relevant to your audience. This means writing blog posts, articles, and even creating videos that will help your website to rank higher in search engine results pages (SERPs).
Creating quality content is just one part of the Bakersfield SEO package… You also need to make sure your website is easy to navigate and mobile-friendly. This means having a responsive design that works well on all devices, from desktop computers to smartphones.
You should also have clear and concise titles and descriptions for your pages, as well as easy-to-use menus and navigation. Make your company and service easily accessible to potential clients (including compliance with ADA standards).
In addition to the technical aspects of SEO, it’s also important to focus on promoting your company through social media and other online channels. This can help to increase your website’s reach and get more people talking about your business.
Target keywords: Where are your customers in their purchase decision?
For example, there are “buyer” keywords and “information seeking” keywords. What people search in Bakersfield CA is key to understanding what keywords to target and where to invest your budget for digital marketing services. Again, it starts with a strong foundation of good keyword research and having a deep understanding of LSI (Latent Semantic Indexing), the “intent” of the user.
The bottom line? Why would you invest money in attracting someone who ONLY wants information? They are either not ready to buy, or they don’t have an urgent problem to desperately need the products and services your business offers.
Beware the Fake SEO Services Scam
Here’s a huge tip when hiring a Bakersfield SEO company: make sure they are only targeting keywords that have actual search volume in Google.
With TruBlu, this is part of our transparent SEO strategies and makes us one of the best SEO services in Bakersfield. We have a proven track record of successful SEO services over a decade — not just Bakersfield SEO service but professional SEO services in every market!
We have delivered results for SEO in Los Angeles, Orange County SEO, California SEO, San Diego, every state in the U.S. and internationally as well. We have over a decade of experience delivering new leads and new clients to small businesses, for both the maps listings that you find with Local SEO (Google Local, Bing Local) as well as the organic SEO search engine results.
Bakersfield SEO Case Studies
The SEO Web Agency you hire to do your digital marketing should be able to provide numerous examples demonstrating their expertise. A Bakersfield SEO team who has a deep understanding of Google search and local SEO can readily demonstrate their success with past and current clients.
There is a potential risk for badly run digital marketing strategies. Bakersfield SEO services handled irresponsibly can get your website banned from Google and Bing.
There are search engine optimization strategies that worked just a few years ago that would actually be harmful to your business today.
Getting removed from Google is a very real possibility and impossible to recover from; your business literally does not appear in the results no matter what you do, nor how much you plead with Google.
Can you imagine being forced to change your business website address, buying a new domain, replacing all your marketing materials, business cards, regaining traction in the market with a new identity… It would be devastating.
It is entirely possible to achieve success and dramatically improve your business with your online marketing efforts but hire a company that has a proven track record with their Bakersfield SEO service.
Protect Your Business with a Bakersfield SEO Audit
At the start of every SEO campaign, your Bakersfield SEO company should provide a complete SEO audit and fix whatever on-site optimization problems they identify. You should have a copy of the report and it should be written in plain language, not the “geek speak” jargon of an SEO agency. You should have a full understanding of what is needed to have an optimized website that can achieve Google ranking.
A qualified SEO company will find ways to improve the way your website speaks to the search engines. If you are a local business in Bakersfield, CA, the SEO agency is mainly looking at the schema data of your website. If you are trying to attract customers throughout California or nationally, they they are also considering your website’s metadata.
Schema data and metadata are simply the information that is not your publicly visible content. Whereas your words and images on the page are your public content for humans, schema and metadata are the “background” information that a search engine bot looks for on the website. The search bots use this information to place your business in the right part of their index.
Shopping for Marketing Services
You might think of the Google / Bing results as an online catalog. If you are a jewelry store, you don’t want to appear when someone types “tires.” That’s an extreme example to make a point, but it would be just as bad to show up for “cheap watches” when your local business goals are to sell “engagement rings.” Internet marketing is hyper-specific but otherwise similar to any other form of marketing.
A Bakersfield SEO company might try to confuse you with jargon so you cannot hold them accountable for their SEO services in Bakersfield, CA.
The internet marketing industry has its share of scammers just like any other industry so it’s ‘buyer beware’ when evaluating Bakersfield SEO services.
More common than scammers, however, is the problem of people simply not knowing what they are doing… and yet they present themselves as marketing experts in the field of search engine optimization. How do you guard against that?
Your Web Design Company is Not an SEO Service
There are web developers and WordPress web designers that create beautiful works of art and win crazy design awards with their talent for client’s websites.
Have you ever seen a beautiful site and just marveled at its beauty, but at the same time you don’t know how to reach the business or how to order services from their company?
We’re going to make the bold statement that your business does not need bragging rights with an amazing website design. You need more customers, new leads!
You can increase revenues by being on the first page of Google and Bing, and by also having a site focused on CONVERTING that visitor once they land on your page.
Truly effective local SEO services incorporate search engine visibility with professional design that compels visitors to take action, then gives an a clear path to contact your business and become a customer. It’s design that is optimized for conversions, i.e. Conversion Rate Optimization (CRO).
You won’t gain a single customer by your designer obsessing over “stroke width” of a border or having whiz-bang CSS code. That may be harsh but it’s the blunt truth.
We have had to correct marketing and conversion rate errors on countless $6,000-$10,000 beautiful works of art.
Do your Bakersfield business a favor and hire an expert. You could save thousands of dollars and years of wasted marketing effort.
Does Your SEO Agency Provide Tracking Links?
We have already discussed the importance of targeting the right keywords in your search engine visibility SEO campaign.
In addition, a reputable, experienced Bakersfield SEO web agency will provide tracking links or verification of search engine results they are achieving for your business website. A tracking link is a reporting method where you have a link you can visit at any point in the SEO campaign, 24/7, and see where you stand in real time compared to last week or the last 30 days. It’s normal to see fluctuation in search ranking for your keywords, but there should be upward trending.
If your Bakersfield SEO company does not provide a tracking link, then they should email you a report of their Bakersfield SEO services on a regular basis, a minimum of a monthly update.
You should not need to ask for real time monitoring; it’s a basic requirement of any marketing campaign so you can measure your KPI’s (Key Performance Indicators).
Plus, the report itself should be easy to read and understand. These are standard features that a qualified SEO agency offers, so your expectation should be nothing less.
We provide these guidelines so you are able to set expectations with the SEO team you hire. You should know what to expect in both the short term and long term.
Client Results: Are You Ranking High With No New Leads or New Clients?
We begin every campaign with keyword research so we learn what people are actually searching for. This seems like common sense, but it’s actually one of the scams to watch for in the world of search engine optimization and internet marketing.
Have you invested in SEO strategies in the past and seen no results for your efforts? When an SEO company targets a keyword that has no actual search volume, they can rank for the keyword with very little effort. It seems like they are running a successful SEO campaign on your behalf… Meanwhile, you continue paying your SEO team month after month and not see any increase in your business. Why is that? On paper, it seems like everything is working. It’s because they are charging you for targeted keywords or phrases that have no value because no one is typing those keywords into search.
For example, if you are a steakhouse, you don’t want to show up when someone is searching for a hair salon. That’s the most basic level of metadata. Search engine optimization is a lot more nuanced… With our example of a hair salon, a customer searching for “hair extensions” or “balayage color treatment” will be far more valuable than someone searching for “blonde curls.” It reflects where each of those people is in their decision to call a salon and book an appointment.
Where you target your SEO marketing directly affects your campaign ROI.
The type of keyword someone enters into search reflects where they are in their purchase decision / buying process. Someone who is just starting their process is only looking for more information. They are casually trying to learn more about their problem but their intention at this stage is not to buy. They might be potential customers but they are so “potential” as to not be part of your actual target market.
SEO Services Deliver Leads and Bring New Customers
SEO is an important part of any online marketing strategy, and it should be a priority for most businesses in Bakersfield CA. By taking the time to optimize your website, you can improve your visibility online and attract more customers to your business. Contact us today to learn more about our SEO services. We can help you create a customized SEO plan that will get results. Call us at (661) 347-0888.
How can a company optimize their web presence for greater visibility online?
There are a number of things businesses can do to optimize their web sites for greater visibility online. As we mentioned above, creating quality content is one of the most important things you can do. But there are other factors that contribute to good SEO as well, including the use of keywords, backlinks, and site structure.
How Do Search Engines Respond to Your Bakersfield Website?
One way to optimize your website is to develop an SEO strategy. Use keywords throughout your company site, including in your titles, descriptions, and in the body of your content. Keywords are terms or phrases that people use when they search for information online.
By including relevant keywords on your website, you can help search engines to find and index your pages more easily. This SEO strategy will result in higher rankings in SERPs, and ultimately, more traffic to your website.
Another way to improve your website’s SEO is to create backlinks. Backlinks are links from other web properties that point to your company online. Having backlinks from high-quality web pages can help to increase your website’s authority and improve its ranking in search results. You can create backlinks by guest blogging on “authority” websites (examples include prominent blogs, branded online magazines, news sites), leaving comments on relevant blog posts, and adding your Bakersfield website to online directories.
In addition to keywords and backlinks, another important factor in SEO is site structure. Your website’s structure should be easy to understand and use, with a clear hierarchy of pages. This will help search engines to index your website more effectively and make it easier for visitors to find the information they’re looking for. In SEO terms, this is called the silo structure of your site.
There are a number of things businesses can do to optimize their websites for greater visibility online. Creating quality content is important but particular SEO Content is almost mandatory. Using keywords throughout your site, and creating backlinks are also some of the ways you can improve your website’s SEO.
Bakersfield SEO Services: Increase Search Visibility with Your Ideal Customers
What are the best techniques for improving website traffic and increasing sales leads?”
There are a number of things businesses can do to improve their website traffic and increase sales leads. Creating quality content, using keywords throughout your site, optimizing for mobile devices, and creating backlinks are just some of the ways you can improve your website’s visibility and attract more customers. In addition to SEO techniques, promoting your website through social media, email marketing, and other online channels can also help to increase organic traffic and leads.
Creating quality content is one of the most important things you can do to improve your website’s SEO strategy. Search engines favor websites that offer fresh, relevant, and informative content, so it’s important to keep your site updated with new articles, blog posts, and other content. In addition to creating quality content, using keywords throughout your site can also help to improve your website’s ranking in search results.
Is Your Business Mobile Friendly?
Does your company website look good on any size screen or device (smartphone, tablet, etc.)? If someone has to pinch the text, zoom in or out, or they can’t just tap a button to call your business, then it is not mobile-optimized. Web design in the past 10 years has made mobile a priority so if your website page is not easy for someone to navigate on their smartphone, it is woefully out of date.
Optimizing for mobile devices is another important SEO technique. More and more people are using their smartphones and tablets to access the internet, so it’s important to make sure your website is optimized for these devices. This includes making sure your website is responsive, meaning it can be easily viewed on a variety of devices, and ensuring that your content loads quickly.
Mobile SEO with DuckDuckGo
The other aspect of search engine optimization for mobile are the search engines that are tuned specifically to mobile.
If your business has a lot of iPhone users, DuckDuckGo is especially optimized for Apple maps. Our hair salon clients and other websites (like restaurants) have tremendously benefitted by committing a part of their SEO marketing budget to mobile SEO.
Speed Optimization and SEO
Speed is king with your website URL. When considering an SEO web agency, it is very helpful to have an SEO agency that not only is expert in search engine optimization but also has experience with web design, web development and even social media management.
Having a comprehensive or holistic SEO approach for small businesses, TruBlu SEO agency is a one-stop destination to bring more leads and revenue to your business with our Bakersfield SEO services.
In this guide, we have discussed a lot and covered a lot of ground with the topic of internet marketing and having successful Bakersfield SEO services when marketing your company in Google and Bing.
Your local SEO strategies will depend on the industry you are in, your company profile and age, marketing efforts you are currently engaging and finding success with, and the goals of your small business.
Your web design tells us if you have an optimized website for SEO services but also for converting visitors to take action and become customers. Bakersfield SEO services by a qualified SEO web agency get results!
Get started, call today (661) 347-0888. Grow your business with TruBlu, your Bakersfield SEO.