Digital Marketing • SEO • Web Design

Mobile Marketing Guide to Getting Started


Emergence of Mfobile Marketing

Mobile Marketing is the specific creation of a presence that is optimized for the mobile platform, acknowledging the rapidly evolved mobile culture we live in. Having a good non-mobile website remains essential to your online business, but with half of your web traffic being mobile — yes, half the users hitting your site are doing so on their iPhones, iPads, Droids, Blackberries and other smart phones — you want to make sure they have an outstanding experience on a mobile website.

If you’re not already engaged in mobile marketing of your business, then you may have a website that is hard to navigate on a mobile device. Or worse, you may have a Flash website that can’t even been SEEN on an iPhone or iPad… Mobile marketing is yet another way of reaching your audience and building your brand, promoting your business and gaining more customers and more sales. Mobile marketing is another tool in the toolbox, but it’s on the order of the hammer and saw. It’s not the 96-piece wrench set.  Not sure where to begin with it? Don’t worry; we’ll offer some helpful mobile marketing tips to get you started.

Branding in Mobile Marketing

Don’t forget branding. In your rush to start mobile marketing, you might forget that your mobile marketing efforts need to be integrated into your larger marketing efforts and your brand. Expanding your brand recognition will help bring you more customers, so don’t forget about your brand when communicating with prospective customers via cellphone.

Google recently launched the “GoMo” initiative, speaking to their awareness of mobile in the marketplace. For more information on GoMo, please click here.

Make use of QR codes to allow mobile device users to instantly access your marketing content. QR codes are square, black-and-white boxes that have data encoded in them. When a user takes a picture of the QR code with his mobile device’s camera, a decoding app will take the user to a website or show a message. This means your customers don’t have to write down a URL to visit later.

Be sure to send text messages. People usually have a ringer that will go off whenever they receive a text. They also tend to check it right away. Just make sure to send small files such as photos of a new product that you have available, thus allowing the customer the option of receiving texts or not.

Customers love rewards so reward them just for signing up. Just for signing up give them a coupon for a free item when they come back and purchase something else. Since they are giving you their mobile phone number, reward them with something worthwhile that will keep them coming back.

Mobile Marketing the Customer Experience

The customers who are receiving your mobile marketing do not want to have flashy or unclear messages. They want you to get to the point and let them know why you are messaging them. You only have about seven seconds on average to make your point with a mobile user. Do not make them click an image to see the message; get to the point and tell them what the benefits of your message are immediately.

Mobile Marketing business owners take note: mobile internet usage by smart phonesTry to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.

Make your mobile ads suitable to small screens and slower speeds or they may not be viewed at all! Most mobile devices have tiny screens and data speeds much slower than a regular PC so design your mobile content to be displayed accordingly or else it may never reach its intended target!

Make sure that your messages are targeted to their purpose in mobile marketing. You won’t have any room for meaningless words here. If the customer cannot understand your message in a few words, then it isn’t even worth contacting them in the first place. You need to be very clear here as to your purpose.

Yes, a good website is essential to an online business, but as you have read, it needs to be properly promoted to your customers. The most helpful way to do this is through mobile marketing. So, what are you waiting for? Use the above tips, and start improving your mobile marketing plan!

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