Santa Clarita Business Owners Find Profits Online
Have you ever searched for your business on Google and come up empty? Even if you searched by exact name? No, you’re not living in the Twilight Zone. But you’re definitely not putting the effort into SEO that you need to be in order to profit with your Santa Clarita business.
Yes, that’s right – SEO. Three tiny letters that strike fear into the hearts of many Santa Clarita business owners. “SEO” stands for ‘search engine optimization’ and it means investing a tiny bit of time and effort into getting the search engines’ attention.
For Santa Clarita business owners who don’t know SEO, it might seem like a form of black magic. SEO specialists are like wizards who know how to appease the Google monster. Actually, SEO is not nearly as hard as its cracked up to be and there are a few ridiculously simple things you can do to get your Santa Clarita business site found in search results.
Hey Google – I’m Over Here!
Getting Your Santa Clarita Business Found Online
If you create a website for your Santa Clarita business, the search engines will notice it eventually. But if you want them to find your Santa Clarita business right away, you need to be proactive and submit your site to them. Submitting your website means basically telling them, ‘Hey, I’ve got a site here. Come and index it!’
Indexing means that the search engine scans your website and decides what it’s about. Then, it can direct searches to it; the more searchers that hit your site, the more possibilities you have to convert them into customers for your Santa Clarita business. Most people don’t realize that you can do this. Submitting your site to the search engines will tell them that it’s there, but it’s even more important to…
Build Some Backlinks to your Santa Clarita business website
What really gets your site noticed is all of the links coming into it. These are called ‘backlinks.’ Some SEO people tell you that the more backlinks you have, the better. Not true! It’s really the quality of your backlinks that matters. In fact, creating low quality backlinks is a form of spamming, which can result in Google, Bing and Yahoo penalizing your website — that’s bad for business.
Measurable, Effective Marketing of Your Santa Clarita Business
The search engines rank every website. Sites that search engines consider high quality are called ‘authority’ sites. When you build backlinks to your Santa Clarita business website, you should focus on getting links from authority sites. Low quality websites that have little content and few visitors aren’t worth backlinking from.
A backlink is created anytime you put something out there with a link back to your site. For example, your profile at a forum or social media site like Facebook gives you a backlink to your Santa Clarita business. Articles that you submit to directories give you a backlink, but you should be forewarned that the practice of loading articles into article directories carries minimal value after Google’s “Panda” update. If you write guest blog posts and submit them to high-traffic, high-ranking blogs, you’ll get some very nice backlinks to your Santa Clarita business. Your SEO strategy should focus on getting these. Jump on every chance you get to put your Santa Clarita business website’s URL out there.
Submitting your Santa Clarita business website to search engines and building backlinks are just two basic methods you can use to get your site onto the search engine results pages. Hiring someone to do your SEO isn’t completely necessary if you have the time and attention to devote to it consistently; if not, you would be well served to hire a professional for your Santa Clarita business.