Persuasion leads to action leads to revenues
Copywriting is the art of persuasion, writing a trail of messages that effectively communicate several things to your customer that cause them to take the desired action toward your business.
If you want a prospect to pick up the phone and call you or complete a contact form, quiz, or lead-gen form, a lot has to happen before that can really take place. From the first moment a prospect arrives, they must understand that your business offers a potential solution to their problem. They need to feel secure that your business is knowledgeable enough to be able to effectively help them. They must be led without feeling manipulated; your pages should have a logical sequence within each section so no matter where your visitor is on the page, once they make the decision to contact you, it’s easy and simplified.
Copywriting takes many forms on a website. It typically follows an entire sales sequence so in that way, it is different from the writing persuasive content that every website needs.
Copywriting is more specialized and more interested in a sales arc.
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