Web Design

Once a potential customer arrives at your website, it should be clear to them that your business offers a solution to their problem. That you are the expert they have been searching for. And finally, provide an easy way for them to connect with you.

Effective website design achieves this with a professional aesthetic, effective user interface, well written messaging that compels them to take action, and finally, contact forms that are easy to use or a tap-to-call button for a phone number. A website should also include contact information such as an email address, phone number, and location.

Professional design encompasses branding that is tightly integrated and cohesive; the colors and style of the logo match throughout the website aeshetic. Are there consistent font choices, clearly written paragraphs, headlines that speak to their needs? An effective website creates an emotional connection to potential customers using well-placed imagery. It leaves visitors with a feeling of familiarity and reassurance.

With the growing number of smartphone users, it’s important to have a mobile-friendly website. Google will rank a website that is not mobile-friendly lower in its search results.

On mobile devices, is the text easily seen? Are the visual elements organized or jumbled on top of one another? Does the visitor need to zoom in & out or scroll all over the page just to find simple information? Does the website load fast? Does it display on all devices including smartphones, tablets, and computers?

Top companies like TruBlu include on-page optimization with every website we build. This gives your site an advantage by communicating to the search engines what the site is about and providing a way for them to link your data with your Google Local or Bing Local business listing. The technical term for this is schema data; on the next design proposal you read, be sure to ask if schema data is included in the quote. If not, reach out to us because it’s a standard feature on all our design packages! 

Another STANDARD feature of our website design packages is copywriting. We include copywriting because your brand’s ability to effectively communicate your unique value to your customer is 100% essential to the success of your business. When the website we create is launched and is live in your market, we want you to have the best possible opportunity for success.