Maxed Out, Stressed Out Salon Owner? There's a better Way
As a hair salon owner, you know that marketing is essential to the success of your business. But with so many marketing options available, how do you know which ones are right for you? And more importantly, how do you find the time to do it all yourself? That’s where a hair salon marketing agency comes in. In this blog post, we will discuss what to look for when hiring a salon marketing agency and why it’s important to have one working for you.
First, let’s discuss the importance of hair salon marketing. In today’s competitive landscape, it is more important than ever to make sure your hair salon is visible to potential customers. A good marketing agency will help you create a comprehensive marketing plan that includes both online and offline tactics.
They will also work with you to create targeted campaigns that reach your ideal customer. This is a key point because you really don’t want to spend marketing dollars attracting clients who are not interested in your premium, most profitable services.
Hair Salon Marketing for Local Businesses
A hair salon marketing agency is a company that provides marketing and advertising services to hair salons. The agency works with the salon to create a marketing plan that will help promote the hair salon and its services to potential customers. The goal of the salon marketing agency is to help the salon attract new clients and grow its business.
To do this, the agency may provide a variety of services, such as creating promotional materials, planning and executing marketing campaigns, and managing social media accounts. In addition, the salon marketing agency may also provide market research and analysis to help the salon understand its target audience and make informed decisions about its marketing strategy.
By working with a salon marketing agency, hair salons can take advantage of experienced professionals who can help them reach their growth goals, offer outstanding salon marketing strategy.
If you own a salon, you know how important it is to have a steady stream of customers. However, attracting new business can be a challenge, especially if you’re competing with other hair salons in your area. One way to stand out from the crowd is to hire a salon marketing agency.
A good agency will help you develop targeted marketing campaigns that are designed to attract new customers. In addition, they can provide guidance on promoting your salon through social media and other online channels. By working with a salon marketing agency, you can take your business to the next level and start seeing results quickly.
The Latest Salon Marketing Strategies So You can Focus on Your Business
In business, time is money. While it’s true that you could market your business yourself (and perhaps you have tried!), an agency will have access to tools and resources you probably do not. They are in the business of marketing hair salons and they see what marketing ideas work, day in and day out with other hair salon marketing strategies across various markets.
If they are an experienced salon marketing agency (like ), they can use their expertise to react quickly to changes in the market and respond to what customers are searching. Furthermore, a boutique agency is a wellspring of salon marketing ideas and can customize your marketing plan to your specific needs — not just ideal customer targeting, but give you a truly customized plan. This is important to NOT deal with a “one size fits all” approach that many of the discount providers will offer you.
If you receive a quote that is far below the average of other quotes, it’s probably too good to be true. If the quote uses jargon and won’t speak in plain business terms and specifically state what the goals of the campaign are and what you can expect to achieve, then that agency is probably not going to be a good fit.
A salon marketing specialist gives you back time which you can use to focus on your business. You can think of a marketing team as delivering the qualified lead to you, either on the phone, online or a walk-in basis… It’s still up to you and your team to convert that lead into a paying customer, then upsell that customer with top tier services and retail sales. The salon receptionist plays an important role with first impressions.
Digital Marketing Case Studies
Salon Marketing Plan
Website Traffic, Social Media Platforms and Loyalty Programs
Leading up to that, a lot of factors need to seamlessly work together — your salon website, Facebook page, Instagram and other social media pages, search engines, email marketing, online reviews, Facebook advertising, Google ads, other platform paid ads, and onside salon promotions. It’s crucial to have consistent messaging with local influencers across social media channels, control the content and business information on third party pages as much as possible, correct NAP (Name, Address, Phone) data in your business listing, Make sure your online booking salon software is working properly.
For example, let’s say you want to attract salon clients looking for hair extensions or color. Your marketing professional has the ability to narrow the focus of the campaign to reach those specific people in your market.
They will still become recurring haircuts, but when it comes time to do color and extensions, they will be pre-sold on the idea — and those customers also typically spend 2.3 times more on product than the average person. It’s a triple win — higher transaction average, more frequent repeat business, and your word of mouth referrals will increase!
Salon Marketing Tips and More!
A salon marketing agency can be a valuable asset for any business in the beauty industry. The right agency will have a deep understanding of the unique challenges that hair salons face and will be able to develop creative and effective solutions to help them overcome these challenges. There are a few key things to look for when choosing a marketing agency for your hair salon.
First, it is important to find an agency with extensive experience working with businesses in the beauty industry. This experience will ensure that the agency has a good understanding of the unique needs of hair salon businesses.
Second, it is important to find an agency that is creative and innovative in its approach to marketing. A good agency will be able to develop unique and effective marketing campaigns that can help your salon stand out from the competition.
You’ll want to choose an agency that not only can make sure your website is optimized (onsite SEO) but gain you visibility in search engines through a search marketing campaign, social media hair salon marketing ideas, but be expert in Google ads as your business evolves.
It starts with a salon marketing idea but an idea without a plan and without results is just an expensive waste of missed opportunities over months or years.
Marketing Ideas for Salons that are Multi-Channel Salon Business Builders
In today’s crowded market, your agency marketing efforts will incorporate digital marketing of every variety: social media marketing, salon marketing idea based on premium hair services, video content marketing, Google ads, SMS messages and salon software booking options, attracting more customers into your local business and merging your favorite salon marketing ideas with additional salon marketing ideas they bring to the table.
Today’s beauty salon needs to have a balanced approach to attract potential clients while offering love to your current clients / existing customer base.
There should be a good mix of online methods as well as traditional avenues like offering referral discounts, a client appreciation event for existing clients, local events, birthday promotions, local win-win partnerships, hair salon specials and the focus (obsession?) it takes to provide great customer service.
Do you offer a group discount to large parties and do you offer referral discounts? Do you have a cross-referral partnership with local schools or other local businesses? Do you make it easy to convert new clients, from your social media marketing to online booking with salon software on your salon website.
Use email marketing to follow up, reaffirm their decision to book with you, talk about case studies with existing clients, and talk about benefits like express services, hair products you sell at your hair salon, your beloved nail artist, online booking, link out to your social media, or even talk up other local businesses to create community with your audience.
Remember Local Marketing Ideas – Not Just Online
As part of your brand identity, maintain a presence in local newspapers and remember to place your salon logo on every piece of messaging that represents your business. You never know where your next new client will find you. Get the word out, be everywhere — especially important if you are a new salon!
Whether you are a new salon or established, it’s a good idea to collect email addresses to build relationships and encourage your clients to leave reviews. A new client is just as likely as re-book salon clients to use their social media skills to leave online reviews about the hair salon owners. Don’t just focus on new clients and avoid a marketing strategy that takes for granted existing customers.
Finally, a salon marketing expert is an advisor for your business, not just merely someone who takes an order and fills it. They will be able to advise you on what you need (and do not need) in order to compete successfully with other hair salons in your area. They have access to tools that can analyze what the competition is doing and develop strategies to put you on top.
How to Hire an Agency for Salon Marketing Ideas
When looking for a salon marketing agency, there are several things you should keep in mind. First, you need to find an agency with experience in the salon industry. This seems obvious but it’s not always easy to determine…
An experienced agency understands the unique challenges and opportunities of marketing a salon; they can deliver the entire process from coming up with a salon marketing idea leading to a campaign to delivering measurable results (more bookings and transparent tracking information on campaign metrics).
Second, you need to find an agency that is creative and has a proven track record of generating results. The best way to do this is to ask for case studies or testimonials from past clients.
Third, receiving marketing ideas from an established agency means you will get someone who is comfortable interfacing with third party technology like your online booking form.
Oftentimes, newbie marketers insist on converting your entire business to their “recommended” methods only because that’s what they know. A pro won’t need to do that to you; they can adapt with what you have and fit their salon marketing idea around that.
Finally, you need to find an agency that is affordable and that fits within your budget. By keeping these factors in mind, you can be sure to find an agency that will help your salon business thrive with outstanding marketing strategies to land new clients.
Big Salon Marketing Idea: Ask Questions
Before you sign a contract with a marketing agency, it’s important to ask some key questions.
What services does the agency provide? If they are only pushing one approach to promoting your business, it may be that they have no experience in other areas. Look at their marketing strategies as a business person, rewording the jargon until you fully understand the hair salon marketing idea they are trying to convey. Don’t be shy about asking them to explain their salon marketing ideas in layman’s terms.
What is their track record? And more important, will the campaign have measurable results or is it a half-baked salon marketing idea that really won’t lead to online booking requests?
How much do they charge? What is their process for developing and executing a marketing campaign? These are just a few of the questions you should ask before making a commitment. By taking the time to ask these questions, you can be sure that you’re choosing the right marketing agency for your business.
Not surprisingly, I have formed these opinions based on experience with a lot of business owners over the years. Listening to horror stories of money lost (and years of time) with high pressure salespeople who are trained to close deals on the phone… but they haven’t really worked a campaign before.
Go with experience. Go TruBlu.
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Salon Marketing Agency: How To Grow Your Salon Business
As a hair salon owner, you know that marketing is key to success in the salon industry. It can be hard, however, to know where to start building your salon brand. That’s where a digital marketing agency comes in!
Whether you have a new salon business or you’re trying to get more clients in your established salon or spa, you can’t go on hunches. Having a consultant on board with expertise in managing other salons’ campaigns can benefit your company with more revenue. This is true for multiple location salons and the single chair operator cutting hair in their house.
What a digital marketing agency can do for your salon business
As a salon owner, you may be wondering how a salon marketing team can attract more clients. They can help you identify the areas where your marketing investment will offer the greatest ROI (Return On Investment).
Every salon believes they need to succeed with social media marketing. That is generally true but not always true! Sometimes a salon would benefit from online visibility in Google. In that case, an SEO campaign might be the best course of action. For another salon, search engine optimization might not be one of the recommended strategies. Effective digital marketing is very specific and takes into account many variables.
In other cases, pay-per-click (Google Ads and other paid advertising) will provide the best option to grow your business. If you already run a PPC campaign, ask about our free audit where we can find errors and reduce your overall ad spend every month! The vast majority of PPC campaigns we have analyzed make some very costly errors in landing pages and the ads themselves. Ask about our PPC Cheat Sheet for Salons and a free consultation.
If you don’t have a website, a marketing specialist can advise you on the an appropriate web package that fits with your overall branding.
For example, do you need a one page website or multiple pages? Do you want to link out to booking platforms like Vagaro or third party e-commerce hosting like Phorest? Is your website built on the right platform so it can take advantage of today’s technology and really engage & excite new clients who check out your business?
Comprehensive Marketing Plans for Salon Owners
Generally, a business succeeds by having a well balanced combination of organic traffic from search engines (including Google Local, Bing Local and Apple Maps), plus PPC advertising (Google Adwords, Youtube ads, etc.), plus of course well crafted social media posts and reels. Hashtags are crucial to social media management; see our comprehensive guide where we offer over 400 hashtags exclusively for salons. Position your hair salon on social media platforms that matter to your audience.
I specifically did not mention Facebook advertising in the previous paragraph. Facebook engagement has fallen off dramatically in recent years due to the platform’s changing algorithm, even with paid advertising. It simply does not offer the ROI that it used to so we have stopped recommending that in most (but not all) cases.
Online reviews will play a huge factor in the success of your salon. If you don’t already have a system in place to get your clients to leave reviews of their experience, we recommend you get started on that today. We can also help you develop systems based on what has worked for other salon owners.
At the start of any campaign, a spa marketing company will assess your target audience and determine where they are already hanging out. A spa consultant has skills to analyze industry traffic trends, your competition, and how customers manage to find your brand online. Do they arrive by search engine SEO or third party spa websites, social media marketing or something else?
Implementing your marketing plan
A full service agency can advise you on the entire process of acquiring potential new clients leads — from the time you reach into the marketplace to the point where they arrive at your website, to the follow-up process that converts them into new clients (and recurring business). Email marketing is just one way you can reduce your overall cost of acquiring new clients. Top hair salons rely on automated marketing opportunities like chat messengers, email marketing, retargeting leads who visited your website, and more.
Client retention is equally important. Our team has been helping salons for over 10 years gain more customers and more sales. How your beauty brand will manage client retention is equally important.
Once the marketing plan is created (brand building to sales), a salon marketing agency can help you implement it. This may involve developing and executing marketing campaigns, managing social media accounts, and creating and managing a website.
A salon marketing agency can also help you track your results and make necessary adjustments to your plan based on what is working and what is not.
Social media, Search Engine Optimization, Pay Per Click and more
Good marketing has a deep understanding of your ideal customer and connects them to your salon website or social media. That’s the core essence of the strategies our team offers.
In addition to helping you create and implement your marketing plan, a salon marketing agency can also provide valuable insights and advice on how to best market your salon.
Our team has experience with similar businesses in the beauty industry and knows what works well for them. Additionally, we are up-to-date on the latest trends in the beauty industry to attract customers to spas. This knowledge can be invaluable in helping your branding and growth.
Tips for choosing a salon marketing team
Not all digital marketing agencies in the world are created equal. Here are a few tips for choosing a salon marketing agency that is right for you:
- Make sure they have experience with beauty businesses like yours.
- Is their focus on your business or on what they are selling?
- Get a free consultation that should provide some detail of services and costs.
- Make sure you are comfortable with the agency and that they understand your goals.
In short, look for a true consultant who can speak from their experience, and provide a realistic timeline of what to expect during the course of the campaign. They can also steer you away from expensive (time and money) mistakes.
Questions to ask before hiring a salon marketing firm
Before hiring a salon marketing consultant, be sure to ask them questions about their experience with salons like yours; referrals from other clients; services they offer and the costs; and come to agreement on what a “successful” campaign will mean for you.
Marketing services can be a valuable resource for any business owner looking to grow their beauty business. They can help you create a comprehensive marketing plan, implement it, and measure the success of your efforts. When choosing a salon marketing agency, be sure to ask about their experience, services offered, and investment. Also, make sure they understand your goals for your business. By doing this, you will be able to find an agency that is a good fit for you and your business.